search engine optimization (SEO)

Search engine optimization is the practice of optimizing your website and the whole online presence so that your business will better perform in the search engine results pages for relevant keywords of sentences. This a very complicated science of climbing up the results in Google.

The goal of SEO is to reach prospects, build intention and bring people closer to the business and that they eventually will be customers. If this is being done properly then it can generate leads, questions and of course sales. SEO is a powerful auxiliary that provides measurable results for your business.

It depends on the paid search engine results (pay per click or PPG) if the position in the search results is organic and not purchased. Google aims always for the website that can provide the best user experience and the most relatable search results first.